This year's SEMA Award honored the Scion FR-S as the Hottest Sport Compact by exhibitors of the annual SEMA Show in Las Vegas.
"The SEMA Show has always been about innovative products and trends," said Chris Kersting, SEMA president and CEO. "The SEMA Award amplifies the industry's special ability to identify and set trends that consumers follow."
The SEMA Award recognizes vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year's coolest products. It also underscores the cooperative relationship between the automakers and SEMA-member companies.
"The SEMA Award helps guide consumers toward the hottest-trending and most accessory friendly vehicles on the market," added Kersting. "Our SEMA Show exhibitors are industry visionaries who determine the winners of the SEMA Award based on the vehicles they showcase in their booths. Each booth vehicle represents a ‘vote' and the most prominent models in each category are the winners."
The 2012 SEMA Show features more than 2,000 exhibiting companies that manufacture thousands of products designed to improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model, exhibitors are investing more in the Scion FR-S, Ford Mustang (Hottest Car), Ford F-Series (Hottest Truck), and Jeep Wrangler (Hottest SUV/4X4) than any other vehicles.
That's good news for consumers because they can soon expect to find great specialty products for accessorizing these vehicles.
To learn more about the SEMA Award winners and the products that are available for them, visit www.sema.org/semaaward.