Motorsports Awareness Month

The Motorsports Awareness Task Force of Motorsports Parts Manufacturing Council (MPMC) recently launched Take a Friend to a Race, a grassroots program aimed at increasing attendance at Motorsports events by introducing new fans to the sport.

Take a Friend to a Race simply involves contacting a friend, neighbor or relative who has never attended a motorsports event, and taking them along with you. The sensory experience of a live race often creates life long fans, and that is the ultimate goal of Take a Friend to a Race; create new Motorsports fans. Who knows? That neighbor that you introduce to racing could easily become a participant, or even a future star of the sport.

Take a Friend to a Race culminates each year during the month of August, which has been designated Motorsports Awareness Month. August is the last month of summer vacation, and since racing is a family oriented sport, makes it the perfect time to organize family outings or vacations around Motorsports activity. Company outings can also be easily organized around a racing event. Most local tracks, and even national tracks, welcome and cater to such events.

It's one of the easiest, yet most effective ways to help our industry; Take a Friend to a Race.

For more information, visit http://www.sema.org/mpmc-motorsports-awareness-month or contact member@sema.org.